Real Leather

Know the Difference

Discover genuine leather excellence at “IsItLeather.” Explore information on ethical sourcing, artisan craftsmanship & the distinguished allure of authentic leather products

We advocate for natural leather and its many benefits as a premium and luxurious material. Our campaign includes educating consumers, providing transparency, and highlighting the confusion caused by fake leather alternative products.
We strive to help safeguard consumers’ ability to make an informed purchase through our global leather educational campaign. We encourage consumers to do their own research and request transparent labelling of the products that they purchase.
Real leather
Full Grain Leather
Top Grain Leather
Genuine Leather
Real Leather
True Leather
100% Leather
The characteristics of real leather:
Fake Leather
Faux Leather
Vegan Leather
PU Leather
Artificial Leather
Imitation Leather
Man-made Leather
Synthetic Leather
The characteristics of fake leather:

The Confusion with Synthetic Alternatives to Leather

Faux leather and similar technologies are commonly promoted under names such as “Vegan Leather” or “PU Leather,” which are confusing and often lead to a lack of clarity for consumers, according to the Leather and Hide Council of America. This consumer confusion is highlighted by the data below.


of consumers believe “Vegan Leather” contains animal hide. Consumers deserve transparent labeling of authentic leather and fake leather goods!

of consumers believe that plastic-based “PU Leather” products are at least partly made from an animal hide.
Why Should You Care?
Leather is a natural product that comes from the hide of an animal. The word “leather” should not be used to confusingly promote a synthetic alternative product.
Consumers deserve transparent labeling!

Imitation leather goods are sometimes sold in a manner that confuses or misleads buyers. It is even possible that consumers may pay a premium price for what they believe to be authentic leather when it is actually synthetic. Whether buying a car, furniture, a pair of shoes, or any other supposed “leather” product, you should know precisely what you are purchasing! Authentic leather provides high levels of quality, durability, breathability, and value that are unlikely to be replicated by a man-made material.

Where’s The Label?

As part of this “isitleather” campaign, we strive to educate consumers worldwide through our global advertising and website. We aim to set the standard for best practices and help raise awareness of the differences between authentic and fake leather, inspiring consumers and fast fashion to insist on transparency. You can help us by requesting transparent labeling when you shop for authentic leather products. Ask your retail for proof that the material used is natural leather by asking, “Where’s the label?” Learn more about the various sectors of the leather industry below.

Automotive leather Industry

Coming Soon

shoe leather Industry

Coming Soon

apparel & accessories Industry

Coming Soon

furniture leather Industry
how you can help

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Consumer Stories

“most leather comes from cows that die for the meat. Leather is more of a byproduct.”
“Vegan Leather” is worse for the environment, and won’t last nearly as long as actual leather. We used to call it vinyl, pleather, or just plastic.”
“they can name it whatever they want but it’s still plasticy vinyl that doesn’t breath and isn’t a genuine leather seat. All manuf are moving to having a fake leather and I’m ready for that fad to go away already. No one wants pleather in a high end car”

“The only thing I desire is true leather the real deal it smells good it feels good it looks good and it wears forever!”

“Can you get car makers to stop calling plastic seat vegan leather? The word leather should not be allowed to be used with anything but real leather.”
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