We Help Consumers Identify Real Leather
Car Retailers and Dealerships often use misleading selling practices, promoting fake leather seats with unclear labeling. Has this happened to you?
Is it Leather?
Car dealerships often use deceptive selling practices to promote cheaply made, synthetic plastic seats as real leather.
Common terms to watch out for
Common brand names of fake leather
that may be in your car includes:
Did You Know?
That’s right, leather is often a secondary byproduct of the food industry that feeds the world’s population. Leftover cowhides that would otherwise be wasted in landfills are instead upcycled to create beautiful leather products.
Get the Truth
The purpose of this campaign is to bring TRUTH to the automotive industry. As consumers, we deserve to know what we are buying. Unfortunately, the truth is being hidden when automotive companies and retailers promote synthetic plastic products as real leather.
Synthetic Plastic Alternatives
“Hide or skin with its original fibrous structure more or less intact”
Essentially, if the material does not come from an animal, it is not leather. And if the material has been shredded and glued back together, it is not leather.
Where's the Tag?
- Our “Where’s The Tag” campaign is how we are bringing truth and transparency back into the automotive industry. Consumers from around the world are asking their automotive retailers for proof that the car they are purchasing has real leather by asking them “Is this seat real leather?” and “Where’s the Tag?” for proof.
- Our goal is for car manufacturers to include a stamped “Genuine Leather” certification tag that is placed around the headrest of the car. This will help bring transparency and honesty to the automotive industry.
How to Avoid Being Deceived
Whether you have already had an encounter with fake leather or are hoping to avoid being deceived in the future, we are here to help guide you through the car buying process. It’s as easy as…