Is It Leather
Real vs. Fake Leather

Know the Difference

Educating consumers, enabling transparency, ending confusion. Sign up to help fight for real leather.
We advocate for natural leather and its many benefits as a premium and luxurious material. Our campaign includes educating consumers, providing transparency, and highlighting the confusion caused by fake leather alternative products.
We strive to help safeguard consumers’ ability to make an informed purchase through our global leather educational campaign. We encourage consumers to do their own research and request transparent labelling of the products that they purchase.
Real leather
Full Grain Leather
Top Grain Leather
Genuine Leather
Real Leather
True Leather
100% Leather
The characteristics of real leather:
Fake Leather
Faux Leather
Vegan Leather
PU Leather
Artificial Leather
Imitation Leather
Man-made Leather
Synthetic Leather
The characteristics of fake leather:

The Confusion with Synthetic Alternatives to Leather

Faux leather products are commonly promoted under names such as “Vegan Leather” or “PU Leather” that are confusing and often lead to a lack of clarity for consumers. This consumer confusion is highlighted by the data below.

of consumers believe “Vegan Leather” contains animal hide. Consumers deserve transparent labeling of real leather and fake leather products!
of consumers believe that plastic-based “PU Leather” products are at least partly made from an animal hide.
Data from
Why Should You Care?
Leather is a natural product that comes from the hide of an animal. The word “leather” should not be used to confusingly promote a synthetic alternative product.
Consumers deserve transparent labeling!
Fake leather products are sometimes sold in a manner that confuses or misleads buyers. It is even possible that consumers may pay a premium price for what they believe to be real leather, when is is actually synthetic. Whether you are buying a car, a piece of furniture, a pair of shoes, or any other supposed “leather” product, you should know exactly what you are purchasing! Real leather provides high levels of quality, durability, breathability, and value that are unlikely to be replicated by a man-made material.
Where’s The Label?
As part of this “isitleather” campaign, we strive to educate consumers around the world through our global advertising and website. Our goal is to help raise awareness to the differences between real and fake leather, inspiring consumers to insist upon transparency. YOU can help us by requesting transparent labeling when you shop for leather products. Simply ask your retail for proof that the material used is real leather by asking, “Where’s the label?” Learn more about the various sectors of the leather industry below.
Automotive leather Industry

Coming Soon

shoe leather Industry

Coming Soon

apparel & accessories Industry

Coming Soon

furniture leather Industry
how you can help
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Consumer stories

“most leather comes from cows that die for the meat. Leather is more of a byproduct.”
“The only thing I desire is real leather the real deal it smells good it feels good it looks good and it wears forever!”
“they can name it whatever they want but it’s still plasticy vinyl that doesn’t breath and isn’t a genuine leather seat. All manuf are moving to having a fake leather and I’m ready for that fad to go away already. No one wants pleather in a high end car”
“Can you get car makers to stop calling plastic seat vegan leather? The word leather should not be allowed to be used with anything but real leather.”
“The only thing I desire is real leather the real deal it smells good it feels good it looks good and it wears forever!”
“Vegan Leather” is worse for the environment, and won’t last nearly as long as actual leather. We used to call it vinyl, pleather, or just plastic.”
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