Real vs Fake Leather

Advocating for Real, Ethical and Sustainable Leather

Discover genuine leather excellence at ‘Is It Leather?’ Explore ethical sourcing, artisan craftsmanship & distinguished allure of authentic leather products.

Real Leather

Faux Leather

Natural Leather

We advocate for natural leather and its many benefits as a premium and luxurious material. Our campaign includes educating consumers, providing transparency, and highlighting the confusion caused by fake leather alternative products.

We strive to help safeguard consumers’ ability to make an informed purchase through our global leather educational campaign. We encourage consumers to do their own research and request transparent labelling of the products that they purchase.

Vegan & PU Leather

The Confusion with Synthetic Alternatives to Leather

Faux leather and similar technologies are commonly promoted under names such as “Vegan Leather” or “PU Leather,” which are confusing and often lead to a lack of clarity for consumers, according to the Leather and Hide Council of America. This consumer confusion is highlighted by the data to the right.

Of consumers believe “Vegan Leather” contains animal hide. Consumers deserve transparent labeling of authentic leather and fake leather goods!
0 %
Of consumers believe that plastic-based “PU Leather” products are at least partly made from an animal hide.
0 %

Why Should You Care?

Leather is a natural product that comes from the hide of an animal. The word “leather” should not be used to confusingly promote a synthetic alternative product.

Consumers deserve transparent labeling!

Imitation leather goods are sometimes sold in a manner that confuses or misleads buyers. It is even possible that consumers may pay a premium price for what they believe to be authentic leather when it is actually synthetic. Whether buying a car, furniture, a pair of shoes, or any other supposed “leather” product, you should know precisely what you are purchasing! Authentic leather provides high levels of quality, durability, breathability, and value that are unlikely to be replicated by a man-made material.

Where’s The Label?

As part of this “Is It Leather?” campaign, we strive to educate consumers worldwide through our global advertising and website. We aim to set the standard for best practices and help raise awareness of the differences between authentic and fake leather, inspiring consumers to question fast fashion and insist on transparency.

You can help us by requesting transparent labeling when you shop for authentic leather products. Ask your retail for proof that the material used is natural leather by asking, “Where’s the label?” Learn more about the various sectors of the leather industry below.

labels 2 1
Automotive Leather Industry
Shoe Leather Industry
Apparel & Accessories Industry
Furniture & Upholstery Industry
100% Real Leather

Shop Our Range Of Real Leather Products

  • mens champion t-shirt black front

    No such thing as vegan leather Tee

    $35.00 Select options This product has multiple variants. The options may be chosen on the product page
  • Leather Backpack

    Alabama Leather Backpack

    $199.99 Add to cart
  • Leather Briefcase

    London Leather Briefcase

    $229.99$259.99 Select options This product has multiple variants. The options may be chosen on the product page
  • Apple Watch Leather Strap

    Apple Watch Leather Strap

    $59.99 Select options This product has multiple variants. The options may be chosen on the product page

Consumer Stories

News & Insights

Recent Posts

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Confused about the differences between real and faux leather? You’re not the only one. In today’s world of questionable marketing claims and greenwashing, making informed choices as a consumer is tough. Remember when food was just food, leather just leather, and products were built to last? Now even buying a simple leather jacket takes smartphone research on what’s really organic, eco-friendly, or in this case – made from real or faux leather. Understanding the main differences between leather types and being able to tell the difference between them has never been more important.

Poll Time!