Know the Difference
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The Confusion with Synthetic Alternatives to Leather
Faux leather and similar technologies are commonly promoted under names such as “Vegan Leather” or “PU Leather,” which are confusing and often lead to a lack of clarity for consumers, according to the Leather and Hide Council of America. This consumer confusion is highlighted by the data below.
of consumers believe “Vegan Leather” contains animal hide. Consumers deserve transparent labeling of authentic leather and fake leather goods!
Imitation leather goods are sometimes sold in a manner that confuses or misleads buyers. It is even possible that consumers may pay a premium price for what they believe to be authentic leather when it is actually synthetic. Whether buying a car, furniture, a pair of shoes, or any other supposed “leather” product, you should know precisely what you are purchasing! Authentic leather provides high levels of quality, durability, breathability, and value that are unlikely to be replicated by a man-made material.
As part of this “isitleather” campaign, we strive to educate consumers worldwide through our global advertising and website. We aim to set the standard for best practices and help raise awareness of the differences between authentic and fake leather, inspiring consumers and fast fashion to insist on transparency. You can help us by requesting transparent labeling when you shop for authentic leather products. Ask your retail for proof that the material used is natural leather by asking, “Where’s the label?” Learn more about the various sectors of the leather industry below.
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