Our Story
Our Mission
Our mission is to advocate for real leather and its many benefits as a premium luxury material. We hope to achieve this goal by educating consumers, demanding transparency from retailers, and calling attention to the confusion caused by fake leather alternative products.
Who Are We?
The “Isitleather” campaign is an international consumer awareness initiative that was launched in August, 2021 on behalf of the leather industry. We represent a consortium of companies from around the world. Our objective is to advocate for real leather and its many benefits as a top-quality material that is worth defending. We strive to reach consumers around the world with our pro leather messaging and to shine a light on the growing problem created by the confusing promotion of fake leather alternatives.
Our goal is to help protect the consumer. We strive to turn isitleather.com into the best venue for consumers to learn important information about leather, stay up to date on industry news, ask questions, share their stories, and support the leather industry.
Many consumers are unaware of the problem of the substitution of fake leather products for real ones. Our original objective was to provide consumers with the information needed to protect themselves from inadvertently purchasing synthetic leather products. We have since expanded our campaign to not only focus on education, but also to create a central hub for everything leather.
Resources
Learn more about leather
Frequently Asked Questions
Real leather products provide many benefits that a cheaper synthetic material does not. Real leather offers higher value, durability, quality, and an overall luxurious experience that often outperforms synthetic products. Leather is an upcycled material, whereas plastic substitutes contribute to landfill waste.
Be direct with your retailer that you desire REAL leather when you buy a product. Ask questions, do your research, and ask for proof in labeling. You can also visit our Real vs Fake Leather page for more information!
Let your retailer know that you want REAL leather when you buy their product. Ask questions, do your research, and ask for proof in labeling. You can also visit our Real vs. Fake Leather page for more information!.
Real leather is a luxurious natural material with many benefits and high level of performance. To learn more about why so many consumers prefer leather, visit our Benefits of Leather page!
The purpose of this campaign is to raise awareness about real leather and generate support for the leather industry. Many consumers are unaware that real leather is often replaced by fake leather (plastic-based) substitutes. We encourage transparency in the marketplace and believe that consumers should know what they are buying and what it is made from, so that they are able to make well-informed decisions about their purchases.