Our mission is to advocate for real leather and its many benefits as a premium luxury material. We hope to achieve this goal by educating consumers, demanding transparency from retailers, and calling attention to the confusion caused by fake leather alternative products.
Real leather products provide many benefits that a cheaper synthetic material does not. Real leather offers higher value, durability, quality, and an overall luxurious experience that often outperforms synthetic products. Leather is an upcycled material, whereas plastic substitutes contribute to landfill waste.