Many cars sold today are sold with fake leather seats and consumers are often under the impression that these seats are real leather.
The word “Leather” Should NOT be used to promote synthetic alternative products
Our goal is for car dealers to transparently label the materials used in the cars they sell. Both real leather and synthetic leather seats should be clearly and accurately labeled. To help us achieve this goal, we are asking consumers around the world to ask dealers, “Where’s the label?” whenever they are shopping for a car. By doing so, we hope that consumers will help us drive meaningful change in order to create a more transparent marketplace.
Common Faux Leather Terms
Specific Fake leather product names to be aware of
Be direct and up front
Ask for proof
Check the window stickers
Still Not Clear?
Leather vs Synthetic vs Cloth
There is a reason that leather increases resale value on cars and has long been viewed as the luxury seating option. It is because it is desired by consumers. While there are certain circumstances where consumers may prefer an alternative material, that is their choice, and we respect the right of consumers to choose the material that best suits their needs. However, Consumers should know what they are purchasing and should never be under a false impression due to confusing or misleading selling and labelling.